Abstract: With the rapid development of generative artificial intelligence (AIGC) technology, its application in advertising design education has become a significant driver of educational innovation. However, the integration of AIGC also introduces notable challenges: teachers' limited understanding and application skills hinder its full educational potential, while students' over-reliance on and misuse of AIGC may lead to academic misconduct and weakened creativity. To address these issues, this paper proposes practical pathways for advertising design education in the AIGC era, focusing on the following aspects: establishing a global perspective and integrating art with technology; incorporating advertising design ethics and a sense of responsibility into teaching objectives; constructing a human-AI collaborative and industry-education integrated teaching model; systematically integrating AIGC into teaching content and practical components; and optimizing the faculty structure by increasing the proportion of interdisciplinary teachers to improve the educational system, thereby cultivating advertising design talents with both innovative capabilities and technological literacy.