智媒时代思想政治教育沟通:挑战与应对

Ideological and Political Education Communication in the Intelligent Media Era: Challenges and Responses

  • 摘要: 思想政治教育沟通作为一项极具重要意义的交往实践活动,在智能技术的普及与媒介融合的深入推进中发生了深层次的变化。智媒凭借其媒介属性强化了沟通主体的互动,借助多样的传播符号丰富了教育内容的文本形态,并通过智能技术特性有力推动了沟通场景的“全感化”转变。但技术变革赋能思想政治教育沟通的同时,也不可避免地衍生诸多问题,如强连接互动对教育主导性的弱化、信息熵对意识形态属性的冲击、逻辑思维匮乏导致的意义流失等。对此,有必要构建主体间的对话式互动新范式,促进交互主体同频共振;持续优化文本的符号表意功能,建立共享的强符号编码体系;积极推动新技术与教育场景深度融合,协同构筑“智能化场景”。

     

    Abstract: As a communicative practice of paramount importance, ideological and political education communication has undergone profound transformations driven by the proliferation of intelligent technologies and the deep integration of media. The inherent properties of intelligent media have intensified interactions among the subjects of such communication. Their semiotic systems have diversified the textual expression of communicative content, while their technological intelligence has powerfully facilitated a shift toward "immersive, multisensory" communication scenarios. However, alongside these empowering effects, technological change has also introduced distinct challenges, including the attenuation of educational guidance within hyper-connected interactions, the erosion of ideological coherence under the impact of information entropy, and the loss of substantive meaning due to a deficit in logical thinking. In response, it is imperative to develop a new paradigm of dialogic interaction to synchronize and resonate among intersubjective agents; to continuously refine the semiotic function of textual content, establishing a shared repertoire of robust symbolic codes; and to actively foster the deep integration of new technologies with educational scenarios, thereby collaboratively constructing "intelligent pedagogical environments".

     

/

返回文章
返回